US BlogOctober 26, 2020
The New Customer Motto: Quality over Price
COVID-19 has transformed shopping and eating habits. Staying on top of the curve and the changing food and beverage landscape will be important now more than ever.
There is an increasing expectation around what constitutes transparency. Aspects include simple and clean ingredients, plant-powered nutrition, supply chain transparency, human and animal welfare, and sustainable sourcing.
The pandemic has influenced a new consumer lifestyle toward cleaner living and fewer ingredients. There has been a major shift due to regulations and consumers are looking for inherently healthy products. For many, it means simpler, less processed ingredients – staying away from genetically engineered ones.
Having a transparency strategy on packaging will also be important. Technology could play a role, with brands adopting and pairing new packaging technologies such as invisible barcodes and near-field communication technology. This new technology could provide consumers with all product information from ingredients to supply chain openness.
Another growing trend is producing food that uses methods and processes that are sustainable and ethical. Consumers are becoming more aware of how companies treat animals, as well as the environment. They are also paying attention to what charitable causes they support.
Schulstad Bakery Solutions is a brand that stands proudly upon its heritage and expertise providing premium croissants and Danish pastries for 150 years. We pride ourselves in creating innovative products using modern baking techniques while maintaining the integrity of our premium products.