When focusing on Indulgence we work with comforting flavors and clean ingredients. Such as our large all-butter croissant.
A focus on Premiumization is for us a focus on select ingredients, modern lifestyle, and artisanal baking process, such as hearth-oven baking or cold proofing. Our White Chocolate Apricot Round is a delicious example of that.
Health is a growth driver for consumers all over the world, hence this trend gets a lot of attention. The ingredients consist of particularly hearty grains.
4. Sustainability & Ethics
Within Sustainability & Ethics our main focus is on traceability and transparency in supply, focusing on the ethics in the industry, particularly food waste and animal welfare. As part of our dedication to transparency, in 2018 Euro-Bake achieved Non-GMO certification on a wide range of breads and rolls.
When working with Convenience we look at new possibilities within packaging and different product sizes to make it even easier to serve delicious bread and pastry – no matter if it is on-the-go or bake at home.