The need for inspiring workspaces where one can exchange knowledge is growing. And that’s where hotels can differentiate themselves! Not only with the space they offer, but also the food they serve. The ability of a hotel to create the right work setting will be an important competitive criterion. Not only guests but also locals will view the hotel as a hub for both creation and concentration.

Here we will give you some tips on, how to get your hotel ready for future demands. 

#1 Work facilities will make the difference

In 2020 it is expected that 89% of organizations worldwide will make it possible for their employees to work outside the office. The hotel is no longer just a place to sleep – it is also a place to work.

Technological advances have made it possible to work from anywhere. Airports, cafés and hotels to name just a few. For business travelers time equals money, so it can become costly to end up in a hotel without the right work facilities. This includes meeting rooms, a high-speed internet connection, and cozy lounge areas where ideas can fly freely.


  • Make sure you have a fast internet connection
  • There should be plenty of plugs for chargers, where guests tend to work
  • Make a creative room where new ideas can come alive


Want more advice? Make sure to download our free ‘Guide to the great hotel experience’

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#2 Good food is essential for a productive stay

Hotel conference guests will often consume all their meals at the hotel – breakfast, lunch, and dinner. Surveys show that these guests want to enjoy food that is above ordinary and has a certain degree of self-indulgence to it – and at the same time it should support a healthy lifestyle.

For these type of guests, food is the second most important criterion, hence high-quality food is a determining factor for their choice of hotel.

Also, food has a unique ability to foster connections between people. Meals are something we congregate around. Real value is created for people participating in a meeting or a conference over the course of a breakfast or meal.

Good food must be both delicious and filling as well as attempt to communicate some local heritage, and spark conversation. Often guests at conferences and business travelers are busy – and rarely do they have the time to go out and experience the area they stay in. But through the hotel restaurant they should be able to get an authentic experience.

Breakfast is the first touch point of the day when connecting people, your breakfast should support this – both with the selection of breakfast items, the way you display the food at the buffet and the stories it tells.


  • Put together a breakfast where the food tells a story
  • Offer something local to give your guests an authentic eating experience
  • Make sure to support the guests’ need for networking during the meals with communal eating areas

#3 The lobby as the ideal working space

Today a lot of business travelers prefer to work from the lobby instead of their room – if the lobby seems inviting to them, that is. The atmosphere in the lobby should be cozy and relaxed, and the furniture should be comfortable and functional, so there will be no back pain, even after sitting there for a long time.

Most lobbies seem deserted in the middle of the day. But for the rising number of freelancers without an office the lobby represents an attractive place to work. And for the hotel, this is a good opportunity to make some extra income.

This will especially be interesting for the hotels that are centrally located in cities. They represent an attractive location for locals as a co-working space.

As a positive side result, this will not only create the sensation of life in the lobby, but it will also be a good opportunity to make extra income by offering breakfast, coffee, lunch and snacks for the working guests.


  • Transform a part of the lobby into an optional ­working space
  • Offer convenient snack solutions throughout the day
  • Make sure your coffee is worth staying for!

Want more advice? Make sure to download our free ‘Guide to the great hotel experience’

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Sources: Chartered Global Management Accountant, 2014; Institut for Fremtidsforskning, 2013; The B­team, 2015; MIT, 2002; Shelby Williams; Citrix, 2012; Epinion for Arla Foods, 2015; Hospitality­ON, 2014; J. Walter Thompson Intelligence, 2015; Deloitte, 2014; Fast Company, 2011.

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