8. We care about craftsmanship
A good bread cannot be invented by a machine! It takes real bakers and real taste buds to develop and make our bread and pastry. In our biggest countries of operation we use test bakeries to develop and improve our products with baking equipment like we know from any other kitchen.
Developing and refining artisan bread and pastry on large bakery lines is an art that takes real craftsmanship.
9. We care about your needs
Whether it’s bread and pastry made with organic or gluten-free ingredients, products free of nuts, products made with healthy fats, sourdough, baked in a stone oven or with a long fermentation process – we have it all. And if we don’t, we will make it for you. Read more about our product range here.
10. We care about sustainability
Sustainable cultivation is not only a choice between organic and conventional production methods. For us it is about exploiting the best from different production techniques.
We have policies, procedures and systems to ensure that we obtain our ingredients from a sustainable source. This includes everything from the RSPO certified palm oil in our margarine and butter blends to the pecan nuts on our pastries.
11. We care about the environment
By constantly having our continuous improvement programme in mind, we work to reduce the environmental impact of our bakeries in a number of different ways. Improved energy efficiency is one of them. From reusing heat from our ovens to installing LED lighting at our bakeries, our energy consumption is an ongoing focus.
Also, we harvest approximately 70.000 tons of wheat annually in Sweden with a reduced carbon dioxide emission.
12. We care about consumer trends
It can be hard for everyone to keep up with consumers’ ever-changing needs and trends. That’s why we have a new product development teams in all major markets.
They interpret new movements and requests in each market and, most importantly, they keep a constant dialogue with our customers in order to meet the needs of the end-customer.
13. We care about every delivery
Because of our large production capacity – 37 bakeries worldwide to be exact – we can guarantee your delivery of high-quality bakery products.
To grow our capacity, we constantly invest in new bakeries and many of them also holds state of the art bakery lines to meet the ever growing demand of planet friendly production methods. Read more here.
14. We care about convenience
We know that time is scarce in any professional kitchen. And no matter how big the desire may be to bake everything from scratch, we all need to to optimize our workflows. That is why we keep a solid focus on convenience when we develop new products.
Here are only a few examples: We offer ready-to-use icing for our pastries, ready to serve bread that requires no baking and pre-sliced burger buns with grill marks on the top. Get a full overview of our solutions here.
Having been in the bread business for more than a century we know that we are not better than our last batch of bread. That’s why we strive every day to be even better than yesterday.
While our goal is to deliver high quality bakery products, we also aim to help our customers to become even better at what they do – thus helping them to ensure that bread-making continues to be a profitable business.